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1 product awareness
Englisch-Deutsch Fachwörterbuch der Wirtschaft > product awareness
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2 product awareness
марк. осведомленность о товаре (знание потребителей о качественных характеристиках выпускаемого фирмой продукта)See: -
3 product awareness
Реклама: осведомлённость о товаре -
4 product awareness
notoriété f ou mémorisation f du produit -
5 product awareness level
degré m de mémorisation d'un produitEnglish-French business dictionary > product awareness level
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6 product
product ['prɒdʌkt]∎ finished product Industry produit m fini; (piece of work) résultat m final;∎ food products produits mpl alimentaires, denrées fpl alimentaires;∎ product of India (on packaging) produit d'Inde∎ this book is the product of many years' hard work ce livre est le fruit de longues années d'un travail acharné;∎ she's the product of an unhappy childhood elle est le produit d'une enfance malheureuse;∎ the product of our labour le résultat ou le fruit de notre travail;∎ that's the product of a lively imagination c'est le produit d'une imagination débordante;∎ she was a product of her age c'était un pur produit de son époque(c) Mathematics produit m;∎ the product of x and y le produit de x par y►► product advertising publicité f de produit;product attribute attribut m du produit;product augmentation amélioration f du produit;product awareness notoriété f du produit, mémorisation f du produit;product awareness advertising publicité f de sensibilisation au produit;product awareness level degré m de mémorisation d'un produit;product bundling groupage m de produits;product bundling pricing fixation f des prix par lot;product champion champion m de produit;product depth profondeur f de produit;product design conception f du produit;product development élaboration f du produit;product development cost coût m de l'élaboration du produit;product development programme programme m de mise au point du produit;product differentiation différenciation f du produit;product display présentation f du produit;product diversification diversification f des produits;product features caractéristiques fpl du produit;product group manager directeur(trice) m,f de groupe de produits;product hierarchy hiérarchie f des produits;product image image f de produit;product information sheet fiche f technique;product innovation innovation f de produit;EU product liability responsabilité f du produit;product liability insurance assurance f de responsabilité du produit;product lifecycle cycle m de vie du produit;product lifecycle curve courbe f du cycle m de vie du produit;product line ligne f de produits;product line manager directeur(trice) m,f de ligne de produits;product management gestion f de produits;product manager chef m ou directeur(trice) m,f de produit, responsable mf produit;product mapping carte f perceptuelle de produits;product market marché m de produit;product marketing marketing m du produit;product mix assortiment m ou mix m de produits;product mix depth profondeur f de l'assortiment de produits;product mix width largeur f de l'assortiment de produits;product orientation optique f produit;product placement placement m de produit;product planning plan m de développement des produits;product policy politique f de lancement de produit;product portfolio portefeuille m de produits;product positioning positionnement m du produit;product positioning map carte f de positionnement des produits, carte f de l'univers des produits;product promotion communication f produit;product range gamme f de produits;product specialist spécialiste mf produit;product test test m de produit, essai m de produits;product testing essais mpl ou tests mpl de produit;product testing panel panel m d'essayeurs de produits -
7 product
produit mproduct advertising publicité f de produit;product analysis analyse f de produit;product attribute attribut m du produit;product augmentation amélioration f du produit;product awareness notoriété f ou mémorisation f du produit;product awareness level degré m de mémorisation d'un produit;product bundling groupage m de produits;product bundling pricing fixation f des prix par lot;product category catégorie f de produit;product champion champion m de produit;product depth profondeur f de produit;product design conception f des produits;product development élaboration f de produit;product development cost coût m de l'élaboration du produit;product development programme programme m de mise au point du produit;product differentiation différenciation f du produit;product display présentation f du produit;product diversification diversification f des produits;product dynamics dynamique f des produits;product features caractéristiques f pl du produit;product form type m de produit;product group manager directeur(trice) m, f de groupe de produits;product hierarchy hiérarchie f des produits;product image image f de produit;product improvement amélioration de produit;product information sheet fiche f technique;product innovation innovation f de produit;product launch lancement m de produit;product launch file dossier m de lancement;EU product liability responsabilité f du produit;product liability insurance assurance f de responsabilité du produit;product lifecycle cycle m de vie du produit;product lifecycle curve courbe f du cycle de vie du produit;product line ligne f de produits;product line manager directeur(trice) de ligne de produits;product management gestion f de produits;product manager chef m de produit, directeur(trice) de produit;product mapping carte f perceptuelle de produits;product market marché m de produits;product marketing marketing m du produit;product mix assortiment m ou mix m de produits;product mix depth profondeur de l'assortiment de produits;product mix width largeur f de l'assortiment de produits;product orientation optique f produit;product performance test test m de performance du produit;MARKETING product placement placement m de produit;product planning planification f du produit;product policy politique f de lancement d'un produit;product portfolio portefeuille m de produits;product positioning positionnement m du produit;product positioning map carte f de positionnement des produits;product profile profil m de produit;product promotion communication f produit;product range gamme f de produits;product research recherche f de produits;product specialist spécialiste m f produit;product test test de produit;product testing tests m pl de produit;product testing panel panel m d'essayeurs de produits -
8 product
сущ.1)а) эк. продукт, изделие, товар (предмет, созданный человеком, машиной или природой; чаще всего имеются в виду предметы, созданные с целью продажи); мн. продукцияfood products — продукты, продовольственные товары
high-quality product — товар высокого качества, высококачественный [первоклассный\] товар
premium quality [premium grade\] product — товар высшего сорта [качества\], товар класса премиум-класса
undiscounted products — товары, продаваемые без скидки
fairly-priced product — товар по приемлемой [справедливой\] цене
See:acceptable product, accessory product, actual product, adulterated product, advanced technology products, ageing product, agricultural product, alimentary products, allied products, all-meat product, alternative products, ancillary product, anonymous product, augmented product, bakery products 1), basic product, beauty product, best-selling product, business products, by-product 1), &3, capitalized product, captive product, characteristic product, 2), co-product, commercialized product, commodity product, common product, comparable products, competing products, competiting products, competitive product, competitive products, complementary products, complete product, complicated product, conforming product, consumer products, consumer durable product, convenience products, core product, crop products, custom-designed product, customized product, custom-made product, declining product, deficient product, dehydrated product, differentiated product, diminishing marginal product, disposable product, diversified products, DIY product, do-it-yourself product, domestic product, durable products, egg product, electronics products, end product 2), &3, energy-saving product, entrenched product, essential product, established product, ethical product, ethnic product, everyday product, exclusive product, export products, fair trade product, fairly traded product, fairtrade product, fighting product, final product 1), а&2, financial product, food products, foreign products, formal product, functional product, generic product, global product, green products, grooming product, hair-care product, half-finished product, harmful product, health product, hedonic product, heterogeneous product, high performance product, high quality product, high-interest product 1), high-involvement products, high-margin product, high-reliability product, high-risk product, high-tech product, high-turnover product, high-value product, home-grown product, home-produced product, homogeneous product, hot product, household cleaning product, household maintenance products, household product, hygiene product, imitative product, imperfect product, import products, import-sensitive products, impulse product, industrial product, inferior product, information product, innovative product, in-process product, intangible product, interlocking products, intermediate product, investigated product, joint product, key product, knowledge-intensive product, known product, laundry products, lead product, leading edge product, leisure products, leisure-time products, licensed product, line extension product, livestock product, low-interest product 1), low-involvement products, low-value product, luxury product, main product 2), &3, manufactured products, marginal physical product, marginal product, mature product, me-too product, metal product, misbranded product, multinational product, multiple-use product 2), mundane product, national product, necessary product, necessity product, new product, no-name product, nonconforming product, non-conforming product, non-durable products, nonfood products, non-standard product, novel product, office products, off-price product, off-standard product, oil products, one-shot product, optional product, over-engineered product, paper products, parity products, patentable product, patented product, patent-protected product, payment product, pension product, pharmaceutical product, physical product, plant products, potential product, premium product, prestige products, price-sensitive product, primary products, prime product, printed products, private brand products, private label products, processed product, qualified product, quality products, ready-made product, rejected product, related product, replacement product, representative product, retirement product, revenue product, revised product, safe product, saleable product, salutary product, satisfactory product, scarce product, second generation product, secondary product, semi-finished products, shoddy product, sideline product, single-use product, skill-intensive product, slow-moving product, social product, sophisticated product, standardized products, sugared product, superior product, supplementary products, surplus product, synthetic product, tainted products, tangible product, tied product, tied products, tinned products, tobacco products 1), tying products, unacceptable product, unbranded product, unidentified product, unpatented product, unsafe product, unsaleable product, unsatisfactory product, utilitarian product, vendible product, viable product, wanted product, well-designed product, worthwhile product, product acceptability, product acceptance, product adaptability, product adaptation, product addition, product advertising, product analysis, product announcement, product application, product area, product arsenal, product assessment, product association, product assortment, product assurance, product augmentation, product availability, product awareness, product benefit, product billing, product brand, product branding, product bundling, product capabilities, product category, product choice, product claim, product class, product classification, product company, product compatibility, product competition, product comprehension, product concept, product conception, product control, product copy, product cost, product costing, product coverage, product cycle, product decision, product deletion, product demand, product demonstration, product departmentalization, product design, product development, product differences, product differentiation, product display, product distribution network, product diversification, product division, product element, product elimination, product engineering, product enhancement, product evaluation, product evolution, product exchange, product exhaustion, product expansion, product extension, product failure, product family, product field, product flows, product form, product graduation, product group, product homogeneity, product idea, product image, product improvement, product inflation, product innovation, product inspection, product integrity, product introduction, product invention, product item, product knowledge, product label, product labelling, product layout, product leveraging, product liability, product life, product life cycle, product line, product lineup, product literature, product management, product manager, product manual, product market, product marketing, product matching, product message, product mix, product modification, product name, product nameplate, product offering, product opportunity, product organization, product orientation, product origin, product patent, product perception, product performance, product personality, product placement, product plan, product planner, product planning, product policy, product portfolio, product position, product positioning, product preference, product presentation, product price, product pricing, product profile, product proliferation, product promotion, product proof, product protection, product publicity, product puffery, product quality, product quantity, product range, product rationalization, product recall, product release, product requirements, product research, product research and development, product retailer, product revision, product revolution, product safety, product sales, product sample, product sampling, product satisfaction, product segment, product segmentation, product shortage, product specialization, product specifications, product standard, product statement, product strategy, product structure, product style, product styling, product subline, product superiority, product survey, product tangibility, product team, product technology, product test, product testimony, product testing, product trial, product type, product uniformity, product usage, product validation, product variation, product variety, product warranty, endorse a product, Central Product Classification, Certificate of Pharmaceutical Product, Chemical and Allied Products Merchant Wholesalers, Clay Product and Refractory Manufacturing, debt-for-products swapб) эк. продукт, объем продукции ( количество произведенных товаров или услуг)company's product — продукция компании, товары компании
See:2) общ. результат, продукт (итог какой-л. деятельности)History is the product of social and economic forces. — История — это результат взаимодействия общественных и экономических факторов.
the product of this activity is radiation — в результате этой деятельности появляется радиация.
See:3) мат. произведение ( результат умножения двух чисел)
* * *
продукт, товар: что-либо производимое для продажи.* * ** * *. . Словарь экономических терминов .* * * -
9 product life cycle
Mktgthe life span of a product from development, through testing, promotion, growth, and maturity, to decline and perhaps regeneration. A new product is first developed and then introduced to the market. Once the introduction is successful, a growth period follows with wider awareness of the product and increasing sales. The product enters maturity when sales stop growing and demand stabilizes. Eventually, sales may decline until the product is finally withdrawn from the market or redeveloped. -
10 product launch
Mktgthe introduction of a new product to a market. A product launch progresses through a number of important stages: internal communication, which encourages high levels of awareness and commitment to the new product; pre-launch activity, which secures distribution and makes sure that retailers have the resources and knowledge to market the product; launch events at national, regional, or local level; post-event activity, which helps salesforce and retailers make the most of the event; and launch advertising and other forms of customer communication. -
11 awareness
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12 product preference
марк. товарное предпочтение, предпочтение товара ( склонность выбирать определенный товар из группы аналогичных товаров)Advertising generates awareness which leads to product preference and a predisposition to buy a specific product. — Реклама предоставляет рынку информацию о товаре и определяет товарные предпочтения, выражающиеся в стремлении потребителей покупать определенный товар.
See: -
13 awareness set
марк. диапазон осведомленности (часть общего количества существующих торговых марок, известная потребителю)See: -
14 awareness threshold
марк. порог [нижняя граница\] уровня осведомленности* (минимальное значение уровня осведомленности, необходимое для достижения какой-л. цели, напр., успешной рекламной акции, предвыборной кампании и т. д.)This product was too poorly advertised to even break the awareness threshold. — Этот продукт рекламировался так плохо, что был не в состоянии преодолеть даже нижнюю границу осведомленности о нем покупателей.
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15 awareness product set
марк. диапазон осведомленности о товарах* (множество известных потребителю товаров, из которых он будет выбирать наиболее подходящий для себя товар) -
16 awareness product set
Реклама: комплект осведомлённости (товары, о которых потребитель осведомлён и из числа которых он будет производить свой выбор) -
17 price awareness
марк. осведомленность о цене (знание потребителями цены товара, выпускаемого фирмой)See: -
18 brand awareness
Mktgthe level of brand recognition that consumers have of a particular brand and its specific product category. Brand awareness examines three levels of recognition: whether the brand name is the first to come to mind when a consumer is questioned about a particular product category; whether the brand name is one of several that come to mind when a consumer is questioned about a particular product category; and whether or not a consumer has heard of a particular brand name. -
19 rate of awareness
(of product) taux de notoriété -
20 CAP
1) Общая лексика: hum. сокр. Catabolite Activator Protein, hum. сокр. Cytoskeleton Associated Proteins, Единая сельскохозяйственная политика (Common Agricultural Policy( политика, проводимая Еврокомисией с целью оказания финансовой помощи сельскому хозяйству стран ЕС)), Consolidated Appeals Process (Простите, коллеги! но это так и называется... www.ocha.ru (УКГВ ООН)), Committee on Accounting Procedure, Common Agricultural Program2) Компьютерная техника: Computer Accommodations Program, Computer Aided Planning / Computer Aided Publishing, Computer And Printer, Cut And Paste, автоматизированное планирование (computer-aided planning), автоматизированная технологическая подготовка (computer-assisted planning)3) Биология: coronary artery pressure4) Авиация: computer aided publishing6) Американизм: Comprehensive Airport Program7) Спорт: Celebration Of Athletic Participation8) Военный термин: Canadian Air Publication, Capabilities, Capability, Configuration Audit Plan, Configuration and Alarm Panel, Crisis Action Planning, Crisis Action Procedures, Current Approved Program, centralized assignment procedure, chief aviation pilot, chloroacetophenone, civil air patrol, cleared as planned, combat air patrol, combat aircraft prototype, combined action platoon, combined action program, command analysis pattern, commander's audit program, commencing at a point, communications afloat program, community alert patrol, computerized assignment of personnel, contingency amphibious plan, contract administration panel, contractor-acquired property, control and authorization process, cost analysis plan, current assessment plan, ДВВ, барражирование, дежурство в воздухе9) Техника: cable access point, cleaner air package, codes and paging, continuous audit program, corrective action program, cryogenic associative processor, crystalline anisotropy field, current amplification factor10) Юридический термин: Child Assistance Program, Citizen Action Patrol, Crime Action Policy, Crime Awareness Program, Crimes Against Persons11) Бухгалтерия: Competency Assessment Program, Customer Approved Payment, chargeable accounting period12) Фармакология: cellulose acetate phthalate13) Финансы: ОАП, общая аграрная политика14) Биржевой термин: competitive advantage period15) Дипломатический термин: (Common Agricultural Policy) единая сельскохозяйственная политика (в ЕЭС), (Common Agricultural Policy) общая сельскохозяйственная политика (в ЕЭС)16) Телекоммуникации: Carrierless Amplitude/Phase modulation17) Сокращение: Capacity, Carrier Air Patrol, Carrierless Amplitude-Phase, Centre Aeroporte de Toulouse (France), Channel Access Protocol, Chloroacetophenone (Tear gas), Citizens Against Pornography, College of American Pathologists, Columbia Appletalk Package, Combat Aircraft Prototype programme (USA), Combat Ammunition Production (USAF), Combustible/Combustion Augmented Plasma, Commander's Advanced Planning System (USA), Common Agricultural Policy, Commonwealth Association of Planners, Competitive Access Provider, Contractor Assessment Program (USA), Control & Audio Panel, Conventional Armaments Plan (NATO), Corporate Automation Plan, computer-aided planning, cost-awareness program, Cellular Array Processor, Countermeasures Advisory Panel, Consolidated Appeals Process18) Университет: Campus Access Point, Campus Accountability Partner, Capital Academic Program, Centre For Academic Practice, Clinical Advancement Program, Computer Analysis Project, Cumulative Average Point, Curricular Academic Program19) Физиология: Central Auditory Processing, Cognitive Affective And Physical20) Вычислительная техника: Carrierless Amplitude Phase modulation, Central Arbitration Point, Communications-electronics Accommodation Program, Component Approval Process, computer-aided publishing, computer-assisted publishing, controlled access protection, автоматизированная подготовка полиграфической продукции, Computer Aided Planning (CIM), Carrierless Amplitude Phase (modulation, ADSL, AT&T), компьютерная издательская деятельность21) Нефть: caliper log, corporate accounting principles22) Генетика: белок-активатор катаболитных оперонов (димерный регуляторный белок, известный у прокариот; находясь в комплексе с циклическим монофосфатом, он связывается с промотором, активируя транскрипцию оперона, - например, lac-оперона E. coli)23) Иммунология: Cyclase Activating Pth24) Биохимия: Chloramphenicol25) Связь: CAMEL Application Part26) Воздухоплавание: Civil Aviation Planning Committee, Civil Aviation Publication27) Экология: Climate Applications Program28) СМИ: Community Access Programing, Community Arts Partnership, Content Acquisition Program, Coordination Actors And Production29) Деловая лексика: Change Acceleration Process, Change And Partnership, Client Appreciation Program, Collected And Assessed Problem, Committee Of Advertising Practice, Compliance Assurance Program, Coordinating Agency Partner, Cost Avoidance Program, Courtesy Awareness Programme, Customer Appreciation Program, общая сельскохозяйственная политика (ЕЭС, common agricultural policy), единая сельскохозяйственная политика (common agricultural policy)30) Глоссарий компании Сахалин Энерджи: Concern, Action, Perspective31) Менеджмент: contract award price, ex capital expenditure32) Образование: Cooperative Advantage Program, Corrective Action Plan, Creative Arts Program33) Планирование: Critical Assumptions Planning (http://en.wikipedia.org/wiki/Critical_assumption_planning)34) Валютные операции: коэффициент корректировки валютного курса (currency adjustment factor)35) Сетевые технологии: Collaborative Analytical Processing, Columbia Appletalk Protocol, communication access point, communications access processor, competitive access providers, процессор доступа к среде передачи, пункт доступа к среде передачи36) Полимеры: cellulose acetate propionate, chloracetophenone37) Программирование: Compressed And Packed38) Автоматика: computer access processor, computer-aided production39) Контроль качества: continuous audit procedure40) Пластмассы: Centre For Amphiphilic Polymers, Coated Abrasive Product41) Океанография: Circum- Atlantic Project42) Пульмонология: community-acquired pneumonia43) Медицинская техника: customer acceptance procedure44) Химическое оружие: Chemical Activity, Pacific45) Авиационная медицина: cyclic alternating pattern46) Расширение файла: Carrierless Amplitude and Phase-Modulation, Communication Application Platform, Compressed music file, Computer Analysts and Programmers, Session capture file (ProComm - Telix), Caption (Ventura Publisher)47) Молекулярная биология: catabolic activator protein48) ООН: Control And Power49) Общественная организация: Childcare Action Project, Children Awaiting Parents, Christian Appalachian Project50) Должность: Career Alignment Profile, Career Apprenticeship Program, Come And Pay51) Программное обеспечение: Common Aftermarket Protocol
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См. также в других словарях:
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